Donal Keane
Marketeer
A versatile, analytical and hard-working professional with a practical hands-on approach who perseveres to achieve the best results.
Process driven, with the ability to collect and analyse information, digest fact/figures and quickly grasp complex technical issues.
Excellent negotiation, problem solving skills and the ability to swiftly identify the root of any problem to develop an effective and innovative solution.
Proven ability to manage and complete projects to the highest standard, with a meticulous attention to detail, and within agreed deadlines.
Skills
Strategic Marketing
Tactics without strategy is the noise before defeat. See the bigger picture.
Digital Marketing
From SEO to SERP's, leveraging web technologies to engage an audience.
Project Direction
Proven ability to lead and manage design and development projects in a team or independently.
Technical
- CRM (Cloud/Proprietary)
- Database Technologies
- MS Office
- XHTML
- CSS
- PHP
- SEO
- CMS
- InDesign/Photoshop
Experience
Loomis UK Limited
Brand Marketing Manager
2008-Date
Industry leading Cash & Valuable In Transit provider - responsible for the development of marketing strategies that meet agreed company objectives in line with growth and development of the business including the acquisition, retention and growth of users.
From evaluating customer needs & research, to market conditions and competitor analysis, my role is to develop and implement successful structured marketing plans - driving the marketing direction that manages the entire product-line life cycle from strategic planning through to tactical activities.
W H Barley (T&S) Ltd.
Sales & Marketing Manager
2004-2008
Operating within the Transport & Logistics sector, primary functions were the acquisition of new business and the retention of existing.
Additionally responsible for the management of the company's end-to-end marketing activities; from website to marketing collateral, direct marketing to viral - building awareness and audience share of the brand in an extremely competitive market.
Acson t/a Ora
Dealer Sales Manager
2002-2004
The management of a team of direct sales staff selling FMCG (mobile phone accessories) to both trade, retail and network clients based within the UK & Europe.
ORA Telecom
Logistics Supervisor
2000-2002
Day to day operation of a 45,000 sq ft. warehouse dealing with bulk picking, production and despatch to all major mobile phone networks and their NDC's. Also responsible for production planning, sourcing/management of contract packing agents and staff, creation of reporting mechanism's necessary for KPI evaluations/reports and SLA's.
Highlights
The development of new business produced 20% growth in revenues in 2006 (£4m to £5m), 25% in 2007 (£5m to £6.25m) and a further 10% growth in 2008. Through online marketing, 35% of new business originated from search engines and other online activities.
Creation of customer campaigns providing accurate product data, highlighting product offers and strengthening supplier/customer relationship. Net profit increase within targeted channels (rising from £20K pcm to £85K pcm within 6 months) – personally writing £40K of this profit target.
The reduction of employers redundant stock holding (circa £5m) through the development of "slower" and less-traditional markets.
The successful acquisition of several key national customers, adding further £3m to revenue, and the subsequent account management.
Reduction of operating costs. Annual savings of £750,000 on packaging, £38,000 on transport, £120,000 on waste.
Development of new working processes and procedures to monitor and increase efficiencies i.e. Consolidated Picking, Production Capacity Management, etc. Savings of circa £100,000 p.a.
The negotiation of new maintenance contracts both in Ireland and across Europe both for regularly scheduled maintenance and emergency corrective action. Negotiated innumerable supply contracts to reduce costs/overheads.
The implementation and operation of a distribution contract for a well known drinks company, delivering to approx 7000 customers across Southern Ireland weekly.
The acquisition & retention of several key contracts (£3m); from initial negotiations all the way through to day to day running i.e. staff management, stock re-ordering, invoicing, sub-contractor negotiations etc.